Live dramatic shows featuring Hollywood stars. Initially, the show was a thirty-minute weekly show, but when it moved to NBC in August 1954, the show was extended to sixty minutes, and the plays were primarily adaptations of motion pictures, and a host was added. The host would introduce each act, and would conduct an interview with the stars at the end of the play.
Written by
Jack McKillop
Plot Synopsis:
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From 1950 to September 1953, the live thirty-minute broadcast came from New York City. The show moved to Hollywood in September 1953, and continued the thirty-minute schedule. In August 1954, the show moved to NBC, and came from Hollywood in a sixty-minute format.
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Broadcast live from New York City until the 1953 season premiere.
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The show was based on the radio show, "Lux Radio Theater", which was broadcast from October 1934 to June 1955. The sponsor was Lux soap.
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Premiered on CBS as a half hour dramatic anthology series on October 2, 1950 (Monday nights 8:00-8:30), moved to Thursday nights (9:00-9:30) in August, 1951. Switched to NBC in an hour-long format in August, 1954 on Thurday night 10:00-11:00). Last televised on September 12, 1957.
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During the last two years of production, scripts were condensed versions of projects under consideration by various studios as feature films, although none were ever produced as such.
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company sponsor name in title|based on film|anthology|based on novel|

USA (summer title): Summer Video Theatre